![]() A decisive factor for this was the former search engines Infoseek and AltaVista. The attribute keywords became very popular in 1995. The value keywords of the attribute contentĪs shown above, you can indicate to the search engine which words are relevant to the content. Along with the title, they can be used for featured snippets. The tags named with Meta Description are important elements in increasing the CTR in search results. It is not specified how long this description can be, but it is recommended to stay within about 175 characters. The description will often, but not always, appear in search results, therefore it is a factor in whether or not a page will be clicked on. This enables the website authors to describe the content more accurately. The attribute description provides a precise description of the contents of the website. Google, however, will only access the information in the meta tag if the information is requested via the page. Most search engines support the attribute description such as Bing. “You are on the site and this description should be about 155 characters long.” In this example, the search engine would see the following description for the page: Some of the meta tags are still important, however, and should not be neglected (such as robots tag, title tag). At that time, many webmasters were easily able to influence or even deliberately manipulate search results using meta tags.ĭue to the continued development of the search engines, meta tags are increasingly losing importance. At that time, search engines were more dependent on meta information and this was considered to be one of the most influential ranking factors. In the 90s, the technology of search engines was not yet as advanced as it is today. ![]() For the users, Meta-tags are usually not visible although the description and title can be visible to the user in the SERPs. Meta tags provide valuable information about the website mostly to help the search engines to classify them correctly. ![]() Meta tag attributes relevant for search engines 1.5 The value robots of the attribute content.1.4 The value language of the attribute content.1.3 The value keywords of the attribute content.1.2 The value description of the attribute content.1.1 The value title of the attribute content.1 Meta tag attributes relevant for search engines.
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